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The Merch PPC System

Catalog Strategy, Royalty Math, and Controlled Scaling for Amazon Merch on Demand

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78

Canonical pages

12

Numbered chapters

58

Section pages

Canonical reading route

Complete book map

Every canonical chapter and section is available here. Public readers get useful previews; free email access opens the full reader edition.

Start at the beginning

1

Front matter

Front matter

Orientation pages before the operating system begins.

3 pages

FM Front matter Author's Note 1

FM Front matter Who This Book Is For 2

FM Front matter Free Reader Toolkit 3

2

Introduction

Introduction: The Merch Growth Operating System

The operating system overview before Part I.

1 pages

3

Part I

Build Products Worth Advertising

Part introduction followed by the numbered chapters in this section.

24 pages

Part I Build Products Worth Advertising Part introduction

1 Chapter 1 The Merch Growth Model 4 sections

Merch Is a Catalog Business A Product Is More Than a Design Product Roles and Product Stages The Growth Loop

2 Chapter 2 Buyer Intent, Demand Research, and Safety 5 sections

From Niche to Buyer Reading Demand Signals Research Without Copying The Safety Filter The Research Note

3 Chapter 3 Product Strategy, Design, Product Type, and Listing Fit 5 sections

A Product Needs a Job The Product Brief Product Type and Buyer Expectation Pricing and Listing Fit The Product Readiness Check

4 Chapter 4 Seasonality, Catalog Balance, and Pre-PPC Planning 5 sections

Evergreen, Seasonal, Event-Driven, and Trend-Sensitive Products Catalog Balance Product Role Planning The 90-Day Catalog Plan The Pre-PPC Gate

4

Part II

PPC as the Testing and Scaling Engine

Part introduction followed by the numbered chapters in this section.

31 pages

Part II PPC as the Testing and Scaling Engine Part introduction

5 Chapter 5 Royalty Math and the Core Rules of Merch PPC 4 sections

The ACoS Deception Break-Even ACoS and CPC Ceilings Royalty Groups and Scenario Planning The Core Rules of Merch PPC

6 Chapter 6 Campaign Roles, Match Types, and Account Structure 5 sections

Search Terms vs. Keyword Targets Discovery vs. Control Campaign Roles Sponsored Products First, Advanced Layers Later Naming Conventions and Portfolios

7 Chapter 7 Lottery Campaigns and the ASIN Bucket System 5 sections

What a Lottery Campaign Is Basic Lottery Setup How to Group ASINs The ASIN Buckets What Each Bucket Does Next

8 Chapter 8 Testing, Harvesting, Negatives, and Winner Graduation 6 sections

Testing vs. Scaling Products Earn Budget Through Evidence Search Term Harvesting Attribution Limits in Multi-ASIN Campaigns Negative Keywords and Traffic Protection Graduating Winners Without Breaking the Math

9 Chapter 9 Optimization Triggers and Weekly Review Workflow 5 sections

The Optimization Trigger System The 72-Hour Review Buffer Seasonal PPC Adjustments Weekly Review Workflow The Decision Log

5

Part III

Account Management and Controlled Growth

Part introduction followed by the numbered chapters in this section.

18 pages

Part III Account Management and Controlled Growth Part introduction

10 Chapter 10 Reporting, Dashboards, and the 30-Day Audit 4 sections

The Three-Layer Reporting System The Control Dashboard The 30-Day Audit Framework Prioritizing Actions

11 Chapter 11 Budget Control, Legacy Cleanup, and Automation Guardrails 5 sections

Authority, Budget, and Portfolio Control Managing Legacy Campaigns Automation Risks What to Automate and What to Review Manually When to Hire Help or Delegate

12 Chapter 12 The 90-Day Implementation Roadmap 5 sections

How to Use the Roadmap and Days 1–30 Cleanup Days 31–60: Campaign Rebuild and Discovery Tests Days 61–90: Graduation and Account Control Expansion Decisions Planned Reader Toolkit Inventory

6

Conclusion

Conclusion: Controlled Growth Is Built, Not Hacked

The closing argument after the numbered chapters.

1 pages