MerchPPC reads your Merch and Amazon Ads data into a dashboard in your own browser. Lookouts
watch it around the clock. Claude and ChatGPT can answer questions about it. And every change
still waits for your approval.
✓ Your data stays in your browser✓ Ask Claude or ChatGPT about it✓ Nothing applied without you
https://merch.amazon.com/resource/merchppc
merchppc.PRO · BETA
PUBLIC BETAEverything is open, and free while the beta runs
See plans
US47UK9DE11FR2IT3ES1JP2
TIER
12,000
UPLOADED TODAY2.3%
9 of 400
LIVE DESIGNS10.1%
1,208 of 12,000
LIVE PRODUCTS13.3%
6,388 of 48,000
PRODUCTS WITH SALES17.9%
1,142 of 6,388 synced
Today & yesterdayAmazon.comProducts sold
TodaySunday 6 September Profitable
SALES
47
0 cancelled · 1 returned
ROYALTIES
$128.44
before ad spend
AD SPEND
$23.10
may lag ~12h
PROFIT
$105.34
82% margin
Organic 3880.9%From ads 919.1%
ACOS
18.2%
4.2% under the line
BREAK-EVEN
22.4%
stay under to profit
ROAS
5.49×
9 ad orders
MAX BID
$0.15
now $0.12
IMPRESSIONS
25.1k
CLICKS
161
CTR
0.6%
clicks / impressions
CVR
5.6%
ad orders / clicks
Revenue $573.39Ad sales $126.92Avg sale $12.20Avg royalty $2.73TACOS 4.0%
Last Sun 41 sales $96.20
PRODUCTS SOLD22
DDDog Dad Evergreen Tee 6 sales$16.38
TCTrail Running Club Hoodie 4 sales$28.48
YesterdaySaturday 5 September Unprofitable
SALES ↑+11%
52
1 cancelled · 0 returned
ROYALTIES ↑+6%
$141.90
before ad spend
AD SPEND ↑+9%
$31.05
12 ad orders
PROFIT ↑+5%
$110.85
78% margin
vs prior day 4 Sept
Organic 4076.9%From ads 1223.1%
ACOS
24.6%
2.2% over the line
BREAK-EVEN
22.4%
stay under to profit
ROAS
4.07×
12 ad orders
MAX BID
$0.17
now $0.12
IMPRESSIONS
29.4k
CLICKS
188
CTR
0.6%
clicks / impressions
CVR
6.4%
ad orders / clicks
Revenue $633.48Ad sales $126.22Avg sale $12.18Avg royalty $2.73TACOS 4.9%
PRODUCTS SOLD25
VSVintage Sunset Surf Tee 7 sales$30.17
CMCat Mom Est. 2019 Tee 5 sales$19.90
This month & last monthAmazon.com
CHA-CHING just now
Dog Dad Evergreen Tee
+1 sale · $4.79 royalty · US
DATA SOURCE
MERCH.AMAZON.COM
Products · sales · royalties your signed-in session
NO KEYS, NO PASSWORDS
Sign in to Merch, press Start first sync — no API keys, no passwords.
DATA SOURCE
AMAZON ADS
Campaigns · search terms down to the negative
FULL-DEPTH ADS DATA
The detail Amazon's console buries, on every product.
AI CONNECTORS
CLAUDE & CHATGPT · CONNECTED
Which designs lost money on ads last week?
3 over their ceiling · worst: Dog Dad Tee −$18.40. Stage a bid cut?
VIA MCP · A GRANT YOU CAN REVOKE
AI CONNECTORS · MCP
Run your Merch business from Claude or ChatGPT.
Ask anything and get answers with your real numbers — then have the changes staged, ready for one-tap approval. The first Merch dashboard your AI can actually use.
LOOKOUTS
LOOKOUT · ALWAYS WATCHING
ACOS above ceiling for 7 days
→ lower bid $0.62$0.41staged — not applied
LOOKOUTS
Lookouts that never sleep.
Your Lookouts watch every product, catch the bleeders early, and stage the fix before you'd have spotted it.
YOUR APPROVAL
PUBLISH QUEUE — THE ONE GATE
budget $10.00$6.00Approve
Lookouts and assistants can only stage. Applying is yours.
THE PUBLISH QUEUE
Move fast without the fear.
Every change lines up in one queue — review in one sweep, apply with one click, stay in command.
✕Exporting CSVs from two consoles into a spreadsheet
✓Already synced — Merch and Ads joined while you browsed
BEFORE A BID
✕Guessing what ACoS you can actually afford
✓Your break-even ceiling on screen, from the royalty you keep
MON 7 AM
✕Adding up what last week quietly cost you
✓A Lookout report waiting, fixes staged for your OK
WHAT IT DOES
Stop guessing. Start deciding.
Amazon shows you what you spent. MerchPPC shows you what you kept — then watches it, answers
for it, and queues the fixes for your approval.
BREAK-EVEN ACOS
Know your ceiling. Keep your profit.
ACoS says what an ad cost — not whether it was worth it. MerchPPC computes each product's
break-even ceiling from your real royalties, so one glance says it: making money, or
bleeding.
ACOS VS ITS OWN CEILING┃ = CEILING
Dog Dad Tee63.1% / 22.4
Trail Club Hoodie19.7% / 26.8
Sunset Surf Tee12.3% / 21.9
Under the mark = profit. Over it = the ad costs more than the shirt pays. Per product,
per marketplace.
AI CONNECTORS · MCP
Your business, one question away.
Connect Claude or ChatGPT and talk to your account like a colleague who has read every
number. Answers come from your data; changes come back staged, waiting for your tap.
Kill everything that lost money this month.
Found 6 targets over ceiling for 30d+. Staged 6 bid cuts — $41.20/mo
back in your pocket.
6 staged→ your Publish queue CLAUDE & CHATGPT · LIVE
LOOKOUTS
It watches while you sleep.
Set the rule once. Lookouts patrol every product on every sync — and stage the fix with the
evidence attached.
checked 1,208 products · 2m ago! Dog Dad Tee — 14d of spend, 0 orders
→ bid cut staged waiting for you
SEARCH-TERM DEPTH
See what shoppers actually typed.
Drill from campaign to the exact search term. Find the words that print money — and negate
the ones that burn it.
Auto · Dog Dad Tee → ad group → terms"dog dad gifts" · 9 orders · 11% ACOS
"dog costume" · $6.10 · 0 orders negate
THE PUBLISH QUEUE
All power. No accidents.
Everything that would touch your account queues up for one review. Approve in a sweep, or
discard for free — nothing moves without you.
Switch markets in one click — break-even math follows.
LIVE SALES PULSE
Feel every sale land.
Royalties tick in as they happen — cha-ching optional. Today, trends and movers stay one
glance away, not one export away.
CHA-CHING just now+1 · Dog Dad Evergreen Tee$4.79 royalty · US
today: 47 units · $128.44▲ vs yest
LOCAL BY DESIGN
Private by architecture, not by promise.
Your sales history lives in your browser, on your machine. Our servers never see it —
there is nothing to leak, mine, or sell. The website holds your account and plan, and
nothing else.
data: on your machinecloud copy: nonehistory: yours, always
✗One account-wide ACoS target for a $19 tee and a $35 hoodie alike.
✗Bleeders found weeks late — or in the next VAT report.
✗Bid changes applied live, one mis-click from real money.
WITH MERCHPPC
✓One dashboard — products, sales, royalties and ads, already joined.
✓A profit ceiling per product, per marketplace — computed for you.
✓Lookouts flag the bleeders the day they start bleeding.
✓Every change staged until you approve it — undo by not doing.
Same account. Same data. A different command of it.
HOW IT WORKS
From install to insight before your coffee cools.
1~2 MIN
Install, then open Merch
No API keys, no passwords stored, no setup call. Your signed-in browser session is the
whole setup.
merch.amazon.com
✓ session detected — you're in
→
2RUNS ITSELF
It syncs. You watch.
Products, sales, royalties and ads land in your browser. Whole histories backfill on their
own — the profit math is done for you.
listings✓sales✓ads82%
→
35 MIN A DAY
Decide, don't dig
Lookouts and your AI do the digging and stage the fixes. Your job shrinks to the part that
matters: yes or no.
bid $0.62 → $0.41Approvethe whole day's queue, reviewed in one sweep
INSIDE THE EXTENSION
Don't take our word for it. Click around.
Four surfaces, illustrative numbers.
Units ordered · today47
2 cancelled · 1 returned
Royalties · today$128.44
USD local currency
ACoS today18.2%
break-even 26.4% — under it, profitable
Today, trends, movers and marketplace splits — units and royalties without flattening
marketplace timing or adding two currencies into a total that means nothing.
PRODUCT
SPEND
ACOS
BREAK-EVEN
Verdict
Dog Dad Evergreen Tee
$42.18
63.1%
22.4%
over ceiling
Trail Running Club Hoodie
$18.90
19.7%
26.8%
profitable
Cat Mom Est. 2019 Tee
$9.44
41.0%
22.4%
over ceiling
Illustrative figures — not live account data. Break-even ACoS is each product's own
royalty divided by its sale price.
LOOKOUT
CONDITION
LAST CHECK
RESULT
Pause bleeding keywords
clicks ≥ 15 · 0 orders · 30d
2m ago
2 staged
Bring the bid down where it costs too much
ACOS > 70% · 30d
2m ago
1 staged
Spending collapsed
spend 7d < ¼ of 30d
1h ago
watching
A Lookout can watch anything the dashboard can read. Findings stage changes in the
Publish queue — they never apply themselves.
CLAUDE
Campaign · daily budget $10.00→ $6.00ApproveReject
YOUNegative · "shirt for men" → add exactApproveReject
Wherever a change came from — a Lookout, an assistant, or you — it waits here. Approve the
rows you agree with, then press Publish all — that is what sends them.
CONNECTORS · MCP
The first Merch dashboard your AI can actually use.
A permissioned MerchPPC connection links Claude or ChatGPT to your installation — reading
your local database through a grant you can revoke. No browser control, no credentials, no
blind automation.
"Which niches carried July?""Where am I bleeding?""Fill my DE gaps."
Claude WORKING TODAY
ChatGPT WORKING TODAY
CLAUDE · CONNECTED TO YOUR INSTALLATION
What did last week's ads cost me that I didn't need?
Three search terms spent $18.40
with no sale in 30 days. Want me to stage them as negatives?
Yes, stage them.3 staged
→ waiting in your Publish queue
PRICING
Everything is free while MerchPPC is in beta.
No plan to choose, no card to enter, nothing switched off. The shape of future pricing is
published now — so when it arrives it is something you were told, not something that happened
to you.
$0
Right now, everything on this page is free — both columns, every capability.
Beta accounts are not a trial and do not expire into anything. When plans arrive, you get
notice first.
Today, while the beta runs, all of it is free.
Afterwards, the line in one sentence: everything you can see
stays free, and so does everything that stops spend; what spends more
becomes paid. Named now, so it is not a surprise later.
FAIR QUESTIONS
Asked before you have to ask.
Where does my data live?
In a database inside your own browser, and it stays there. MerchPPC is not a cloud copy of
your Merch and Ads history.
Can Claude or ChatGPT change my account?
They can read your local data and stage changes. Applying a change always happens in
the extension, by you, row by row.
What can a Lookout do on its own?
Watch, find, and stage. A Lookout never applies its own proposal — its findings wait in the
Publish queue with their evidence.
Do I need to create an account first?
Not first, no. Install it, press Start first sync, and your own numbers arrive
before anything is asked of you. The account comes after — it is what links this browser to
you, and what an assistant reaches your data through.
Will it slow my browser down?
Syncs are chunked, resumable and rate-limit aware — designed to be invisible while you
work.
The local database goes with it, and nothing of it exists anywhere else — it was never
copied to a server. If you made an account, that stays until you delete it: the email
address you sign in with, which browsers were linked, and any assistant grants.
What we hold, and for how long.
Read the account. Watch it. Ask it. Approve the changes.
Free while the beta runs. No card, and no plan to choose.