MerchPPC.com

A free practical book for Amazon Merch on Demand sellers who want PPC to become a controlled decision system, not a collection of scattered campaigns, guesses, and budget leaks.

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Written by Marco Sousa, an Amazon Merch on Demand seller and Amazon Ads specialist focused on large-catalog PPC, royalty math, and controlled account growth.

Built from practical work with Merch catalogs, Amazon Ads structure, winner handling, budget control, and account cleanup.

Book first, support around it

Start with the free book, then use the tools and articles when a decision needs more detail.

Book

The Merch PPC System

The core free book covers product strategy, campaign structure, winner graduation, budget control, automation guardrails, and a 90-day implementation roadmap.

Read free Tools

Reader toolkit

Apply book concepts with calculators, checklists, matrices, and trackers for break-even math, product readiness, audits, and roadmap work.

Open tools Service

PPC management

Monthly Amazon Merch PPC management for sellers who want cleaner account review, budget discipline, and structured PPC decisions.

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The core idea

PPC should help you read the catalog, not hide it.

Merch accounts often contain many products with thin data, seasonal timing, low margins, and uneven buyer fit. The work is not only to buy traffic. The work is to decide what each signal means.

Products earn budget through evidence.

Tests should reveal buyer language, product fit, and economic tolerance before winners receive more attention.

Break-even limits matter before bid changes.

Royalty, conversion rate, CPC, and ACoS set the ceiling for what a product can tolerate.

Growth is controlled when the account stays readable.

Campaign roles, decision logs, audits, and cleanup prevent old structure from quietly consuming budget.

Current questions

Use the blog for narrower decisions that deserve their own answer.

Royalties Start with royalty math and break-even limits. Readiness Check whether a product is ready for PPC. Optimization Estimate break-even CPC before changing bids.

Done-with-you is not the only option

Need someone to manage the PPC account?

Monthly PPC management is available for sellers who want recurring review, campaign cleanup, search term decisions, budget discipline, and structured reporting without spending their own time inside the ad account every week.

View PPC Management Request account fit review

Author and community

Built by Marco Sousa for practical Merch sellers.

The site connects the book, toolkit, blog, PPC management service, and Facebook group around one operating idea: catalog strategy before PPC strategy, royalty math before bid decisions, and controlled review before aggressive expansion.

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