1
Speaks royalty, not revenue
Every number on the dashboard is what you actually keep after Amazon’s cut — the only basis on which an ad decision makes sense.
THE DASHBOARD · ROYALTY-FIRST
Open Merch. Know where you stand.
MerchPPC turns the account you already have open into a profit dashboard — royalties, spend and break-even math on your real numbers, not estimates.
Sales by periodTODAY · UNITED STATESSample data
Today SaturdayYesterdayThis monthLast month
Sales470 cancelled · 1 returned
Profit$105.3482% margin
Royalties $128.44 minus ads $23.10 leaves $105.34
38 found you on their own · 9 came from ads
Ads cost 18.2% of the sales they brought in. Break-even is 22.4% Profitable
2
Break-even, per product
The ceiling that says the most a click may ever cost for each product. Above it you are donating; the dashboard shows exactly where that line sits.
3
Trends without a spreadsheet
Day, week and month movements side by side, per marketplace, in the same table — no spreadsheet needed.
How it works
Three steps, no setup.
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Step 1
Add it to Chrome
Install the extension and open Merch as you always do.
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Step 2
Run the first sync
It reads sales, royalties and ads from the session you already have open.
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Step 3
Open Overview
The sales trend first, then today, yesterday, this month and last, each judged against break-even.
The first thing on Overview
Fourteen days, at a glance.
Sales trendLast 14 days
Trendvs Previousvs Last year
organic paid last year
Sample data
Sep 26
Sep 28
Sep 30
Oct 2
Oct 4
Oct 6
Oct 8
Today
Sales1,133
Organic716 63%
From ads417 37%
Cancelled14 1.4%
Returned31
Royalties$3,874.86
Royalty / sale$3.42
Avg / day80.9
Selling days14 of 14
Best day133 Oct 7
vs prev period
Sales +12%
Royalties +9%
Ad spend -6%
The rest of Overview
Your whole account, before your coffee.
Catalogue healthAccount-wide · does not change with the marketplaceSample data
Tier12,000
Uploaded today9 of 400
Live designs1,208 of 12,000
Live products6,388 of 48,000
Products with sales1,142 of 6,388
In the pipeline, in the header: 0
under review · 2
processing · 0
rejected
US
18 sold
$56.20
UK
4 sold
£11.40
DE
7 sold
€19.80
FR
2 sold
€5.10
IT
1 sold
€2.60
ES
2 sold
€4.90
JP
1 sold
¥410
Ads efficiencyLast 7 daysvs the 7 days beforeSample data
Sales · organic vs paid
645 sales
Break-even check
Unprofitable
Line 18.8%ACoS 37.5%
Key metrics
What is in it
Everything on one screen.
Sales trend
Organic and paid sales by day, with the previous period or last year behind them.
Sales by period
Today, Yesterday, This month and Last month: the money on one side, what sold on the other.
Ads efficiency
Organic against paid, a break-even check and the key totals for the last 7 days.
Ads against break-even
Spend and ACoS judged against what each product can afford, not a rule of thumb.
Ad spend only
One switch shows the products that spent on ads and sold nothing.
Royalty group tracker
On the US store: Creator, Plus or Premium, and the gap to the next one.
Use cases
Three mornings, three answers.
1Sales dropped
Sales fell and you do not know why.
- Open the Sales trend for the last 30 days.
- Turn on last year behind it.
- Look for a cliff on one day, or a slow slide.
A cliff has a date, usually something you changed. A slide is the season.
Mon38 sales
Tue36 sales
Wed12 sales
Sample data
2Royalty group
You want to know if Premium is within reach.
- Switch to the US store.
- Read the tracker's three windows.
- See the gap to Plus and to Premium.
You know how many more ad-driven sales the next group needs, and in which window.
NowPlus ×2
ProjectedPlus ×2
Gap to Premium64 sales
Sample data
3Wasted spend
Some products spend on ads and never sell.
- Open Today or Yesterday.
- Switch the list to Ad spend only.
- Open the worst one in the console.
The products that only burn money stop hiding behind the ones that sell.
Retro Sunset Cat$6.40 spent
Plaid Mom Club$3.10 spent
Orders0
Sample data
Questions
Good to know.
Is today compared with anything?
No. The day is not finished, so a percentage on half a day would be a guess.
Why break-even instead of a target ACoS?
Because it comes from each product's real royalty: the most a sale can cost before it loses money.
Do the marketplaces add up?
No. Money in different currencies is never summed, so you switch marketplace instead.
Where is the full product table?
In Catalog. Overview keeps the chart and the movers for each period.
Works with
Better together.
See your real numbers in minutes.
Press Start first sync and your real numbers arrive. No API keys, no card.