Break-even on every target
Ad spend judged against each product's own royalty, not a rule of thumb.
COMPARISON · MERCHPPC VS MERCHFLOW
MerchFlow is a fast, local Chrome extension with advanced analytics, bulk editing and Autopublisher, and its Pro plan includes ads data. MerchPPC is built around the ads: break-even ACoS on every target, rules that watch, and changes that wait for your OK.
CATALOG · 3 SELECTED Sample data
Side by side
What each one does, from their public pages and ours.
What is sent to Amazon today. Of the changes described here, MerchPPC sends the kinds it has confirmed against Amazon: a target's bid, a campaign's budget, a negative keyword and a new Auto campaign. Not sent yet: an ad group's default bid; a campaign's placement adjustments; a campaign's bid strategy; a campaign's audience bid adjustments; pausing or enabling a target, an ad, an ad group or a campaign; a negative product; removing a negative keyword; removing a negative product; promoting a search term to a keyword; adding a product target; adding a product to an ad group; adding products to a new ad group; a new manual campaign; a new Sponsored Brands campaign; one Auto campaign per product from a selection; splitting a campaign; a Sponsored Brands keyword's bid; a Sponsored Brands target's bid; a Sponsored Brands theme's bid; pausing or enabling a Sponsored Brands campaign, ad group or ad; a Sponsored Brands negative keyword; a Sponsored Brands negative product; a price change; adding a missing product; republishing a product; deleting a product. The extension shows those as “Not available yet” and holds them back until each one is confirmed.
Catalog to campaign
Sold, no ads structure: products that sell and have never had an ad.
9 productsTick the products worth advertising, or select them all.
5 selectedAuto campaigns with bids from each product's royalty, staged for your OK.
5 Auto campaignsWhat you get with MerchPPC
Ad spend judged against each product's own royalty, not a rule of thumb.
Campaigns, ad groups, ads, targets, search terms and negatives, each as its own list.
Rules that check every sync and propose fixes for the bleeders.
Connect Claude or ChatGPT and ask about your own sales and ads, in plain words.
To be fair
MerchFlow for catalog housekeeping and MerchPPC for the ads side work side by side: both run locally in your browser and read the same Merch account.
Questions
Its Pro plan includes ads data and Amazon Ads utilities. Its site does not describe break-even ACoS, bid or budget changes, or rules.
Your Merch and ads history is kept in a database inside your own browser, not on our servers.
It can stage those changes, but it does not send them to Amazon yet. Today it sends bids, budgets, negative keywords and Auto campaigns.
Yes. They are independent extensions.
MerchFlow facts checked against its public pages in October 2026. Products change: if something here is out of date, tell us and we will fix it. MerchFlow is a trademark of its owner; MerchPPC is not affiliated with it.
More comparisons
MerchPPC reads your own data, so you can run it next to MerchFlow and compare the numbers yourself.
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