Documentation
How the extension works
Written in reading order. If you have just installed it, start at the top and keep going — four short pages in and you will know everything the rest of the product assumes.
Getting started
- What MerchPPC is → A Chrome extension that reads your Merch and Amazon Ads data into a database inside your own browser.
- Install and connect → Five minutes, an Amazon session you are already signed in to, and no password anywhere.
- Your first sync → What the extension is doing while you wait, and the three screens worth opening when it stops.
The dashboard
- Overview and trends → The money, by period and marketplace — judged against what your products can afford, over days that are actually finished.
- Catalog and coverage → Every design, everywhere it exists — and everywhere it does not.
- The Advertising console → Amazon's console, down to the search term — plus the one column Amazon cannot show: what each product can afford.
- Creating campaigns → Sponsored Products campaigns with royalty-aware bids, disciplined naming, and a queue between you and Amazon.
- Nothing reaches Amazon without your approval → Every change goes through one queue, and the queue waits for you.
- Data health and sync → What the extension fetches, when it fetches it, and how to read the two screens that say whether your numbers are complete.
Lookouts
- Your first Lookout → A rule that watches one part of your advertising and proposes a change. Nothing it finds is applied.
- The visual builder → Compose a Lookout from menus — every part a pick-list, invalid rules unbuildable, and a preview that cannot lie.
- Write it out — the language → The whole Lookout as a short block of text — the same rule the builder edits, plus the things only text can say.
- Recipes — builder or text → Eight real rules, five of them buildable from menus and three that only exist written out.
- My Lookout proposed nothing → The funnel a row falls out of, and what each stage means.
- Lookouts reference → Every grain, trigger, action and guard, in one place.
AI connectors
Reference
- Plans and the beta → What free means now, where the paid line will fall later, and the limits that exist today.
- Privacy and your data → Where your data lives, what the website can see, and what deleting actually deletes.
- Troubleshooting → The symptoms sellers actually hit, and what each one means — most of them are the product being honest.
- Concepts → Six ideas the rest of the product assumes you already have.
- Glossary → The words this documentation uses, and what each means here.