Documentation
How the extension works
Written in reading order. If you have just installed it, start at the top and keep going.
New here? The first 3 pages take you from install to your first sync. Start reading
Getting started
- What MerchPPC is A Chrome extension that reads your Merch and Amazon Ads data into a database inside your own browser.
- Install and connect Five minutes, an Amazon session you are already signed in to, and no password anywhere.
- Your first sync What the extension is doing while you wait, and the three screens worth opening when it stops.
The dashboard
- Overview and trends The money, by period and marketplace — judged against what your products can afford, over days that are actually finished.
- Catalog and coverage Every design, everywhere it exists — and everywhere it does not.
- Rank tracking Daily sales rank, rank and review columns, search-term positions and the lookouts that watch them. Search rank is Pro.
- The Advertising console Amazon's console, down to the search term — plus the one column Amazon cannot show: what each product can afford.
- Creating campaigns Sponsored Products campaigns with royalty-aware bids, disciplined naming, and a queue between you and Amazon.
- Nothing reaches Amazon without your approval Every change goes through one queue, and the queue waits for you.
- Creating on Merch New listings start on Amazon's create page — with defaults, setups, word lists and trademark checks you keep in Settings, and every publish still waiting in the queue.
- Trademark checks How the create page checks your listing copy for trademarks, what the four marks mean, and the lists you keep in Settings.
- Data health and sync What the extension fetches, when it fetches it, and how to read the two screens that say whether your numbers are complete.
- Settings Sync pace, sales history depth, delivery postcodes, product images, notifications, advertising accounts and the create page, all in the extension, on this browser.
- Notifications and Amazon messages The events MerchPPC can tell you about, where they appear, the toolbar badge and the Amazon Merch messages panel.
Lookouts
- Your first Lookout A rule that watches one part of your advertising and proposes a change. Nothing it finds is applied.
- The visual builder Compose a Lookout from menus — every part a pick-list, invalid rules unbuildable, and a preview that cannot lie.
- Write it out — the language The whole Lookout as a short block of text — the same rule the builder edits, plus the things only text can say.
- Recipes — builder or text Eight real rules, five of them buildable from menus and three that only exist written out.
- My Lookout proposed nothing The funnel a row falls out of, and what each stage means.
- Lookouts reference Every grain, trigger, action and guard, in one place.
AI connectors
Reference
- Plans and the trial What Free includes, what Pro adds, how the seven-day Pro trial works, and the limits that exist today.
- Privacy and your data Where your data lives, what the website can see, and what deleting actually deletes.
- Troubleshooting The symptoms sellers actually hit, and what each one means — most of them are the product being honest.
- Concepts Seven ideas the rest of the product assumes you already have.
- Glossary The words this documentation uses, and what each means here.