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AI CONNECTORS · MCP

A Merch dashboard your AI can actually use.

Connect Claude or ChatGPT to your own installation and talk to your account like a colleague who has read every number — products, royalties, search terms, all of it. It answers from your data, and stages the changes it recommends for your tap.

Claude logo Claude BETA ChatGPT logo ChatGPT BETA
Add to Chrome — free See the dashboard

Claude logo CLAUDE · CONNECTED TO YOUR INSTALLATION Sample data

How was July, honestly?

Royalties $1,412 (+18% MoM), ads profit +$204. But 6 targets ran over their ceiling all month — cost you $41.20. The dog niche carried you; cat designs stalled in DE.

Fix the six. And block the search terms that never sell.

Done — 6 bid cuts and 3 negatives staged. Review them in your Publish queue.

9 staged→ nothing applied yet

HOW IT CONNECTS

Three steps. You hold the keys at every one.

  1. Connect, with consent

    Sign in, approve the grant once, and choose which browser answers from your account page. Revoke any time.

    merchppc.com → Assistants → ✓ Claude · this browser

  2. Ask like you'd ask a person

    No exports, no query language. The assistant reads your live local data and answers with your real numbers.

    "Where am I bleeding?""Which niches carried July?""Which designs am I missing in DE?"

  3. Approve in the extension

    Whatever it proposes lands in your Publish queue as staged rows. The assistant never holds the pen.

    bid $0.62 → $0.41 Approve

SET-UP GUIDES

Connect yours in about two minutes.

Both connectors are added by URL and approved once on the MerchPPC consent screen. Prerequisite: the extension installed, first sync done, browser signed in to your account.

Claude logo Claude BETA
  1. Settings → Connectors → Add custom connector, paste https://mcp.merchppc.com/mcp
  2. Approve once on the consent screen — read-only, or read + propose
  3. Ask: "Which of my products are losing money on ads?"
Full Claude guide →
ChatGPT logo ChatGPT BETA
  1. Turn on Developer mode (paid ChatGPT plan; MerchPPC is not in the app directory yet), then Add connector and paste https://mcp.merchppc.com/mcp
  2. Approve on the same consent screen — its own grant, separate from Claude's
  3. Enable MerchPPC in the chat's tools menu, then ask
Full ChatGPT guide →

THE PERMISSION LINE

What it can do — and what it can never do.

CAN, WITH YOUR PERMISSION

Read your local database — products, sales, royalties, ads, search terms

Do the analysis — ceilings, trends, gaps, winners and bleeders

Stage nine kinds of advertising change into your Publish queue — bids and budgets either way, pauses, negatives, keyword promotions

CAN NEVER, BY DESIGN

Apply a change — approval happens in the extension, by you, row by row

Touch your browser, cookies, or Amazon credentials

Reach past the grant — it is scoped to reading, or reading and proposing, and revocable

Use cases

Just ask.

1Monthly recap

You want the month in one paragraph.

  1. Ask: How was July, honestly?
  2. It reads your royalties, spend and profit.
  3. Ask a follow-up in plain words.

The answer comes from your own numbers, not a guess.

YouHow was July, honestly?
Royalties$1,412
Over ceiling6 targets
Sample data
2Find the gaps

You wonder which designs are missing in a marketplace.

  1. Ask: Which designs am I missing in DE?
  2. It reads your coverage.
  3. Open the list it names in Catalog.

A short list of your proven designs that are not live there yet.

YouMissing in DE?
Found3 designs
BestAxolotl Kawaii
Sample data
3Clean up the terms

Search terms that never sell keep spending.

  1. Ask it to find the terms that never sell.
  2. It stages negatives in your Publish queue.
  3. You approve each one, or delete it.

Less waste, and every change still waits for your OK.

Staged3 negatives
AppliedNone yet
Waits forYour approval
Sample data

Works with

Better together.

Publish Queue Every change staged. Nothing ships without your click. Catalog Every product and design, in one table you can question. Dashboard Your real profit, the moment you open Merch.

What is sent to Amazon today. Of the changes described here, MerchPPC sends the kinds it has confirmed against Amazon: a target's bid, a campaign's budget, a negative keyword and a new Auto campaign. Not sent yet: an ad group's default bid; a campaign's placement adjustments; a campaign's bid strategy; a campaign's audience bid adjustments; pausing or enabling a target, an ad, an ad group or a campaign; a negative product; removing a negative keyword; removing a negative product; promoting a search term to a keyword; adding a product target; adding a product to an ad group; adding products to a new ad group; a new manual campaign; a new Sponsored Brands campaign; one Auto campaign per product from a selection; splitting a campaign; a Sponsored Brands keyword's bid; a Sponsored Brands target's bid; a Sponsored Brands theme's bid; pausing or enabling a Sponsored Brands campaign, ad group or ad; a Sponsored Brands negative keyword; a Sponsored Brands negative product; a price change; adding a missing product; republishing a product; deleting a product. The extension shows those as “Not available yet” and holds them back until each one is confirmed.

Give your AI something worth reading.

Claude and ChatGPT, connected to your numbers from day one.

Add to Chrome — free