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ADVERTISING CONSOLE

Every campaign, down to the search term that spends.

The detail Amazon’s console buries — spend, clicks and royalties on one line, for every term, every product, every marketplace.

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AdvertisingSample data New campaign
Find campaigns Filters My Filters
CampaignsBudgetSpendNet profitACOS
Cat Lovers · Autoshared · 214 products lottery-shaped $25.00/day $412.60 -$110.85 29.7%
Dog Dad Evergreen1 product $5.00/day $38.40 $13.20 17.5%
Halloween 2026shared · 35 products lottery-shaped $10.00/day $96.10 -$58.40 56.0%
Science Puns · Keyword1 product $4.00/day $21.90 $11.20 15.7%
TOTAL$569.00-$144.8529.7%
1

Spend meets royalty

The join Amazon never shows you: what a term cost next to what its product actually earned — the verdict writes itself.

2

Worklists, not dashboards

Every view can be filtered, sorted and acted on in place — negatives to add, bids to cut, budgets to trim, each staged in the Publish queue. Analysis that ends in a to-do, not a chart.

3

Every direction, staged first

Bids, budgets, negatives, pauses, promotions — every one of them stages first. assistants can only stage a fixed list of nine kinds of advertising change, one at a time, and never apply them.

What is sent to Amazon today. Of the changes described here, MerchPPC sends the kinds it has confirmed against Amazon: a target's bid, a campaign's budget, a negative keyword and a new Auto campaign. Not sent yet: an ad group's default bid; a campaign's placement adjustments; a campaign's bid strategy; a campaign's audience bid adjustments; pausing or enabling a target, an ad, an ad group or a campaign; a negative product; removing a negative keyword; removing a negative product; promoting a search term to a keyword; adding a product target; adding a product to an ad group; adding products to a new ad group; a new manual campaign; a new Sponsored Brands campaign; one Auto campaign per product from a selection; splitting a campaign; a Sponsored Brands keyword's bid; a Sponsored Brands target's bid; a Sponsored Brands theme's bid; pausing or enabling a Sponsored Brands campaign, ad group or ad; a Sponsored Brands negative keyword; a Sponsored Brands negative product; a price change; adding a missing product; republishing a product; deleting a product. The extension shows those as “Not available yet” and holds them back until each one is confirmed.

Six lists, one marketplace

Down to the words shoppers typed.

Sample data
TargetsBidMatchAd groupLast changedSpendSalesNet profitACOS
close matchtarget $0.26 CLOSE MATCH Cat Mom Floral Tee 3d ago · by hand $48.20 $231.40 $12.60 20.8%
substitutestarget $0.18 SUBSTITUTES Retro Sunset Surf Tee - $31.75 $58.90 -$19.40 53.9%
loose matchtarget $0.22 LOOSE MATCH Axolotl Kawaii Tee 4h ago · by hand $27.10 $152.70 $8.95 17.7%
complementstarget $0.14 COMPLEMENTS Dog Dad Evergreen Tee - $19.60 $39.90 -$11.10 49.1%
B0EXAMPLE1target $0.40 PRODUCT Science Puns · Keyword 12d ago · by hand $14.30 $99.75 $9.80 14.3%

Every lever

Seventeen ways to change your ads. All of them wait for you.

Each change is staged from the console, a product page or a Lookout, and lands in the Publish queue. Nothing reaches Amazon until you approve it.

Bids and budgets

Change a target's bidStagedChange a campaign's budgetStagedChange an ad group's default bidStaged

Campaigns

Create an Auto campaignStagedCreate a manual campaignStagedCreate one campaign per productStagedSplit a campaignStagedPromote a search term to a keywordStaged

Targeting

Add products to an ad groupStagedAdd product targetsStagedAdd a negative keywordStagedExclude a product (negative ASIN)StagedRemove an exclusion (un-negate)Staged

Pause and enable

Pause or enable a targetStagedPause or enable an adStagedPause or enable an ad groupStagedPause or enable a campaignStaged

What is in it

Built for the way you actually bid.

  • Six flat lists

    Each shows only its own kind of thing, so nothing is buried three levels down.

  • Nine time windows

    Today through the last 90 days, plus this month and last, side by side.

  • Break-even beside ACoS

    The column Amazon cannot show: what each product can afford, from its royalty.

  • Search terms, honestly

    Spend, sales and orders as Amazon reports them, with no invented clicks.

  • Lottery campaigns

    Auto campaigns that carry many products are counted apart, and can be split.

  • Every lever stages

    Bids, budgets, pauses and negatives are proposals until you approve them.

Use cases

Three fixes you can make today.

1Block a term

A search term eats your budget and never converts.

  1. Open Search terms and sort by spend.
  2. Find the one with no orders.
  3. Stage it as a negative keyword.

The negative waits in the Publish queue until you approve it.

"free shirt"$9.75 · 0 orders
ActionNegative, exact
StatusQueued
Sample data
2Promote a winner

A search term keeps selling inside an auto campaign.

  1. Find the term in Search terms.
  2. Promote it into a manual campaign.
  3. Choose a new one or an existing ad group.

The term gets its own bid. Negating the source stays a separate choice.

"axolotl shirt"6 orders
FromAuto campaign
ToManual, exact
Sample data
3Split a campaign

One auto campaign carries many products and you cannot tell which one pays.

  1. Find it among the lottery campaigns.
  2. Pick the product to pull out.
  3. Split: a new campaign for it, its ads paused in the old one.

That product's spend and sales are finally its own.

Lottery campaign14 products
Pull outDog Dad Retro
New campaignStaged
Sample data

Questions

Good to know.

Can I see every marketplace at once?

No, one at a time. A total across currencies would be wrong in a way you could not see.

Can it archive a campaign?

No. Pause and enable stage like any change; archiving stays in Amazon's own console.

How far back does the ads data go?

About the last 90 days, which is what Amazon serves for daily advertising data.

Where do I set my own goal?

On a campaign. A goal you set is judged as yours and labelled that way.

Works with

Better together.

Publish Queue Every change staged. Nothing ships without your click. Lookouts Checks that watch your account on every sync. Dashboard Your real profit, the moment you open Merch.

Find the terms that bleed. Today.

Your first search-term worklist is minutes away.

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