Glossary

Activity — The tab where the product lists what it noticed and did: events the extension notified you about, so you can read them later. See Notifications and messages.

ACoS — Advertising cost of sale. Ad spend divided by ad-attributed sales. It says what an ad cost, not whether it was worth it. See break-even ACoS.

Ad group — A container inside a campaign holding targets and the products they advertise.

Ad coverage — Whether a product has advertising of its own, is only reached through a shared campaign, or has none at all.

ASIN — Amazon's identifier for one product. On Merch a single design has a different ASIN in each marketplace and product type.

Best Sellers Rank (BSR) — Amazon's public sales rank for a listing. The extension reads it once a day and keeps the history, so you can see a listing's rank move. See Rank tracking.

Binds at — The column on the console's Negatives list that says how far an exclusion reaches. Campaign means it applies in every ad group of that campaign; Ad group means it applies in that one ad group only.

Break-even ACoS — The share of a sale you actually keep: royalty divided by sale price. The threshold above which an ad sale loses money. Differs per product and per marketplace.

Campaign — The top level of advertising structure. Holds a budget and one or more ad groups.

Complete day — A day that has ended in Los Angeles and been fetched afterwards. Comparisons only use complete days. Distinct from report day, which is the same boundary seen from the advertising side.

Design — Your artwork, independent of where it is listed. One design becomes many listings.

Gap — A design missing from a marketplace or product type it could be in. A row that does not exist, which is why it needs its own grain to find it.

Graduate — To give something that has already sold a place of its own. A converting search term becomes a keyword in a manual campaign, or a product target when the term is an ASIN; a product that sold while advertised only through lottery campaigns gets a campaign of its own. Negating the term in the ad group it came from is a separate step, off by default.

Grain — The level something is being talked about: campaign, ad group, target, ad, search term, negative, product, variant, gap.

Harvest — To collect the search terms that already brought an order in a product's automatic campaigns, so they can be bid on deliberately. The campaign form lists up to twenty of each kind, most orders first: phrases shoppers typed, as keyword candidates, and ASINs, as product-target candidates. Harvesting only finds them; adding one is to graduate it.

Held back — A proposal a lookout made and then withheld, because a guard said the evidence was not safe to act on. It tells you which guard, every time.

Interlock — One of the three guards: the price moved inside the judged period, ads are still feeding it, or it is out of season.

Lookout — A rule that watches one part of your advertising and proposes a change. It never applies one.

Lottery campaign — An automatically-targeted Sponsored Products campaign carrying more than one product, where spend goes wherever Amazon decides. Cheap to run and impossible to attribute cleanly, which is why the extension counts them separately. It is an inference from the campaign's shape, not something Amazon labels.

Marketplace — One Amazon storefront: amazon.com, amazon.de, amazon.co.uk and the rest. Prices, royalties and advertising are all per marketplace.

Negative — A keyword or product you have told Amazon not to show your ad against.

Product type — Shirt, hoodie, pop socket, and so on. A design can exist in some and not others.

Optimize — The sidebar place for finding what to improve. It has two tabs: Review, and Your lookouts, the table of the rules you have set up.

Rank tracking — Daily BSR and review history for your listings, lookouts that watch them, and, on Pro, search-term rank. See Rank tracking.

Proposal — A staged change sitting in the Publish queue, waiting for you.

Publish queue — Where every change waits. Four groups: Pending, Approved, Done, Failed.

Query type (ASIN or phrase) — Whether a search term is a phrase a shopper typed or an ASIN: ten characters beginning with B0, which means the ad appeared on that product's page. A lookout on search terms can test it (search_term_shape), because an ASIN takes a product target or a product negative and a phrase takes a keyword.

Report day — The day boundary Amazon's advertising reports use, in Los Angeles time. Lookout schedules are counted in these.

Royalty — What you are actually paid for a sale, after Amazon's costs. The number that makes break-even ACoS computable.

Review — The first tab of Optimize: what the extension found worth looking at in your catalogue.

Rung — One line of a ladder, which is a lookout that proposes different actions in order. Each rung is a condition and the action proposed when it holds; they are read top to bottom and the first that matches wins, so exactly one rung answers any row. Two rungs may not use the same verb.

Search term — What a shopper actually typed. Distinct from the keyword you bid on, which is what you hoped they would type.

Search rank — Where a listing appears for a search term you track. Part of rank tracking, and on Pro.

TACoS — Total advertising cost of sale: ad spend against all sales, not just ad-attributed ones. Useful when advertising is meant to lift organic sales too.

Target — A keyword or a product you bid on. The grain at which money is spent.

Trademark check — A look at a phrase against the USPTO and EUIPO registers, on the create page and in Settings → Create page. The phrase goes to the site to be checked and is not kept. See Trademark checks.

Variant — One size or colour of a listing. Advertising attaches to variants, not to the parent.