Monthly PPC management for Merch sellers

Stop letting unmanaged Amazon Ads spend quietly decide where your Merch budget goes.

If your Merch account already spends on Amazon Ads, stale campaigns, weak targets, messy search terms, and unreviewed bids can keep buying clicks without a clear decision owner. I manage PPC monthly so spend is reviewed, structured, and adjusted with royalty-aware discipline.

Managed by Marco Sousa, Amazon Merch seller, Amazon Ads manager, and author of The Merch PPC System.

20% lower management fee for the first 3 months Start with a lower ramp-up rate while the account is reviewed, cleaned up, and moved into a clearer monthly management rhythm.

Request an account fit review Message Marco on WhatsApp

Want to understand the method first? Read The Merch PPC System.

PPC management is a management service, not a guarantee of sales, royalties, ROAS, ACoS, ranking, or account outcomes.

The real cost

Unmanaged PPC does not pause while you wait.

Many Merch sellers already spend money on Amazon Ads every month, but the account is not reviewed with enough structure. Weak products may keep receiving clicks. Search terms can stay messy. Old campaigns continue running. Promising products may not get graduated. Bids and budgets can drift without enough context.

Monthly PPC management is not about forcing more spend. The work is to manage the money already moving through the account with better review discipline, cleaner structure, and more consistent decisions. The cost comparison is account-specific; this section describes management risk, not promised savings.

Budget leakage

Campaigns, products, targets, or search terms can keep consuming budget after they stop providing enough evidence.

Missed signal

Useful low-volume terms, underexposed ASINs, and early winners can be ignored when the account is only reviewed reactively.

Owner drag

PPC review, cleanup, and recurring decisions can quietly take time away from research, listing work, and catalog direction.

Management difference

From scattered account checks to a monthly decision rhythm.

Unmanaged PPC

Stale campaigns keep running without a clear review owner.
Weak targets and messy search terms stay in the account too long.
Bids and budgets are changed only when the account feels noisy.
Useful traffic may be cut before it has enough context.

Managed monthly PPC

Campaigns are reviewed with recurring structure and documented priorities.
Search terms, targets, bids, budgets, and negatives are assessed in context.
Promising products can be protected, graduated, or watched with clearer intent.
The seller gets a cleaner account narrative and next-step reporting.

What monthly Merch PPC management includes

Recurring account decisions, not a one-time audit.

Account review and monthly PPC priorities
Campaign structure and cleanup
Search term and target decisions
Bid and budget control
Negative keyword and targeting review
Winner handling and graduation decisions
Royalty-aware break-even thinking
Legacy campaign cleanup
Monthly reporting and next-step recommendations

Fit

This works best when the account already has PPC activity.

Good fit

Active Amazon Ads spend.
Campaigns or search terms that feel hard to read.
Limited time for recurring PPC review.
A need for disciplined monthly decisions.

Not ideal

Requests for hacks, shortcuts, or guaranteed royalties.
Accounts that only want a one-time diagnosis.
Accounts without enough listings or PPC activity to review.
Sellers who want aggressive scaling without account control.

Pricing

Pricing: tiered percentage of Amazon Ads attributed sales.

Billing is based on the sales number reported inside Amazon Ads, because it is visible, practical, and easier to verify than royalty-level reporting. The PPC decisions stay royalty-aware, but the management fee is calculated from the ad account metric.

New client ramp-up

20% lower management fee for the first 3 months.

The first months are usually spent understanding the account, cleaning structure, reviewing waste, and setting a clearer PPC rhythm. After the first 3 months, the standard tiered rate applies.

Fees are calculated from Amazon Ads attributed sales. Attributed sales are not royalties or profit; ad spend and platform costs remain separate.

$0-$2,000 5%

$2,001-$5,000 4%

$5,001-$10,000 3%

$10,001-$25,000 2.5%

$25,001+ 2%

$100/month standard minimum applies after the first 3 months.

Examples

$800 attributed sales $80 first 3 months / $100 standard

$4,000 attributed sales $144 first 3 months / $180 standard

$8,000 attributed sales $248 first 3 months / $310 standard

$15,000 attributed sales $396 first 3 months / $495 standard

Examples are fee calculations, not profit projections.

Questions

Common PPC management questions.

How is the fee calculated?

The fee is calculated from Amazon Ads attributed sales using the tiered percentage shown on this page. It is not calculated from royalties or profit.

What happens during the first 30 days?

I review the account context, campaign structure, spend patterns, search term behavior, and obvious cleanup priorities before making recurring management decisions.

Is this only for large accounts?

No. The service can fit smaller accounts if there is enough active ad spend and campaign history to review. Very low-activity accounts may be better served by the free book and toolkit first.

Will you force more ad spend?

No. The service is designed around review discipline, budget control, and cleaner decisions. Some accounts may need more structure before any scaling decision makes sense.

Do you guarantee lower ACoS or higher royalties?

No. PPC performance depends on product quality, buyer intent, margins, seasonality, competition, listing fit, account history, and Amazon Ads behavior. The service does not guarantee lower ACoS, higher royalties, ranking, or growth.

What access is needed?

Access requirements are discussed only after the account fit review. Any accepted work requires a separate agreement on scope, access, fees, responsibilities, communication, and timing.

Next step

See if monthly PPC management fits your account.

Send your approximate monthly ad spend, ad-attributed sales, catalog size, current PPC context, and the main PPC problem you want managed. Submitting a request starts an account fit review, not a service relationship.

Request an account fit review Message Marco on WhatsApp