Reader toolkit

Tools for applying the book in live workflows.

The toolkit is separate from the book. Use it for PPC math, decision support, worksheets, and execution tools that help turn the reading into action.

Practical Reader-first workflows
Reusable Build decisions that transfer into campaigns
Fast No unnecessary setup to get useful output

Explore tools Open the reader guide

Featured

Start with tools that reduce guesswork before PPC money is at risk.

Calculators Break-Even / Max CPC Calculator Estimate break-even ACoS and CPC tolerance from sale price, verified royalty per sale, and a conversion-rate assumption. Open tool Worksheets Royalty Input Worksheet Help readers record the current royalty source, date checked, product type, marketplace, sale price, and working royalty value before using PPC math. Open tool Checklists Product Readiness / Pre-PPC Gate Checklist Decide whether a product deserves PPC attention, should stay organic-only, needs more listing work, or should wait. Open tool Worksheets ASIN Bucket Review Sheet Classify tested ASINs by evidence quality before deciding whether to support, review, hold, retest, or stop spending. Open tool Decision matrices Optimization Trigger Matrix Separate signals that deserve action from signals that require more data, a watchlist, or human review. Open tool Trackers Decision Log Template Record what changed, why it changed, which data window supported it, and when it should be reviewed. Open tool Checklists 30-Day Account Audit Sheet Help readers identify the account's next priority across waste, winners, budget pressure, legacy campaigns, and review discipline. Open tool Trackers 90-Day Implementation Roadmap Tracker Stage cleanup, PPC review, catalog readiness, and controlled expansion across a practical implementation sequence. Open tool

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Tool library

Calculators

Break-Even / Max CPC Calculator interactive calculator Calculators

Worksheets

Royalty Input Worksheet interactive worksheet Worksheets ASIN Bucket Review Sheet interactive review sheet Worksheets Research Note Template interactive worksheet Worksheets Campaign Naming Template interactive template Worksheets Dashboard Wireframe Template interactive template Worksheets

Checklists

Product Readiness / Pre-PPC Gate Checklist interactive checklist Checklists 30-Day Account Audit Sheet interactive audit checklist Checklists Safety Checklist interactive checklist Checklists Legacy Campaign Cleanup Checklist interactive checklist Checklists Automation Guardrails Checklist interactive checklist Checklists

Trackers

Decision Log Template interactive tracker Trackers 90-Day Implementation Roadmap Tracker interactive tracker Trackers Seasonal Planning Calendar interactive calendar Trackers

Decision matrices

Optimization Trigger Matrix interactive decision matrix Decision matrices Design Differentiation Matrix interactive decision matrix Decision matrices Search Term Harvesting / Negative Decision Matrix interactive decision matrix Decision matrices