Skip to content
Merch PPC
Menu

Toolkit / Checklists

30-Day Account Audit Sheet

Help readers identify the account's next priority across waste, winners, budget pressure, legacy campaigns, and review discipline.

30-day audit

Choose the next account review priority.

Mark the pressure level for each area after reviewing the last 30 days. The result is a priority lane for review, not a universal cleanup order or automatic account instruction.

Waste pressure

Campaigns, targets, or ASINs are spending beyond tolerance without enough useful evidence.

Winner support

Products or search terms with useful evidence may deserve cleaner support, not broad scaling.

Budget pressure

Daily budgets, bid levels, or account spend are limiting useful tests or amplifying weak ones.

Legacy campaigns

Old campaigns may need classification before pausing, rebuilding, merging, or leaving them alone.

Decision tracking

Recent PPC changes lack a clear reason, evidence window, or planned follow-up review.

Review cadence

The account is being changed reactively instead of reviewed through a steady weekly and 30-day rhythm.

Review note

Complete the audit areas to generate a practical next-review note.

30-Day Account Audit Sheet

Interactive audit checklist for identifying the account's next priority across waste, winners, budget pressure, legacy campaigns, and review discipline.

This tool must avoid implying a universal cleanup order for every account.

What it helps with

Use this resource when you need a faster way to turn the book's guidance into a concrete decision, check, or operating step.

How to use the output

Use the output to frame the decision in front of you, then return to the surrounding chapter logic before acting on bids, structure, budgets, or cleanup.

Keep in mind

Must avoid implying a universal cleanup order for every account.