Toolkit / Worksheets

Campaign Naming Template

Make campaign role, marketplace, ad layer, targeting method, product group, timing, and batch easier to read.

Campaign naming

Build names that explain the campaign.

Use a readable naming pattern for campaign role, marketplace, ad layer, targeting method, product group, timing, and batch. Adapt terms to the actual account structure and current Amazon Ads interface.

Define the campaign role

Name what the campaign is supposed to do before adding targeting detail.

Campaign role Use the role the campaign actually serves in the account. Marketplace Keep marketplace visible when reviewing reports across regions.

Add targeting and product context

Make the name useful when scanning campaign lists and exports.

Ad layer Verify available ad products and naming terms for the current account. Targeting method Use the targeting method that makes review easier later. Product group Use a compact product type, theme, batch, or catalog group. Timing or window Optional season, launch window, or review period. Batch or note Use this for batch, test number, or a short differentiator.

Generated name

Add role, marketplace, ad layer, targeting, product group, timing, and batch.

Campaign Naming Template

Interactive template for making campaign role, marketplace, ad layer, targeting method, product group, timing, and batch easier to read.

Amazon Ads terminology and campaign structures must be verified before finalization.

What it helps with

Use this resource when you need a faster way to turn the book's guidance into a concrete decision, check, or operating step.

How to use the output

Use the output to frame the decision in front of you, then return to the surrounding chapter logic before acting on bids, structure, budgets, or cleanup.

Keep in mind

Amazon Ads terminology and campaign structures must be verified before finalization.