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Legacy Campaign Cleanup Checklist

Classify legacy campaigns before deciding whether to keep, reduce, rebuild, pause, merge, archive, or watch them.

Legacy cleanup

Classify old campaigns before changing them.

Use this checklist to separate campaigns that should be kept, watched, reduced, rebuilt, paused, or reviewed. It is a cleanup aid, not an automatic pause rule.

Campaign purpose

Can you still tell what this campaign is supposed to do?

Evidence quality

Does the campaign have enough recent data to justify a change?

Economics

How does spend look against royalty, break-even math, and account tolerance?

Structure fit

Does the campaign structure still match the current catalog and review workflow?

Learning value

Would changing it now remove useful search term, ASIN, product, or seasonal learning?

Action risk

Could cleanup disrupt winners, attribution lag, seasonal timing, or a useful test?

Cleanup note

Complete the checklist to generate a campaign cleanup note.

Legacy Campaign Cleanup Checklist

Interactive checklist for classifying legacy campaigns before deciding whether to keep, reduce, rebuild, pause, merge, archive, or watch them.

It must preserve classify-before-changing discipline and avoid broad automatic cleanup prescriptions.

What it helps with

Use this resource when you need a faster way to turn the book's guidance into a concrete decision, check, or operating step.

How to use the output

Use the output to frame the decision in front of you, then return to the surrounding chapter logic before acting on bids, structure, budgets, or cleanup.

Keep in mind

Must preserve classify-before-changing discipline and avoid broad automatic cleanup prescriptions.