Toolkit / Worksheets

Research Note Template

Capture buyer context, demand signals, product gaps, safety notes, and original product angles.

Research note

Capture demand without copying execution.

Use this before design, listing, or PPC planning. The note should describe the buyer, demand signal, product gap, safety concern, and original angle in your own words.

Define the buyer context

Write the buyer situation before thinking about ads.

Buyer context Describe the buyer, occasion, identity, need, or search context. Demand signal Use observed demand, search behavior, seasonality, or recurring buyer language.

Separate learning from copying

Record what you learned without copying protected expression or another seller's execution.

Product gap Focus on unmet buyer need, not duplicating a competitor design. Do-not-copy boundary Name words, visual treatments, layouts, phrases, or protected elements to avoid. Safety notes This is not legal advice. Use it to flag issues for deeper review.

Write the original angle

Turn the research into a distinct product direction.

Original product angle Describe your own concept, buyer promise, and product direction. I used research for direction, not to copy protected expression or competitor execution.

Formatted research note

Add buyer context, demand signal, product gap, do-not-copy boundary, safety notes, original angle, and originality confirmation.

Research Note Template

Interactive worksheet for capturing buyer context, demand signals, product gaps, safety notes, and original product angles.

It must reinforce studying demand without copying protected expression or competitor execution.

What it helps with

Use this resource when you need a faster way to turn the book's guidance into a concrete decision, check, or operating step.

How to use the output

Use the output to frame the decision in front of you, then return to the surrounding chapter logic before acting on bids, structure, budgets, or cleanup.

Keep in mind

Must reinforce studying demand without copying protected expression or competitor execution.