Skip to content
Merch PPC
Menu

Toolkit / Decision matrices

Search Term Harvesting / Negative Decision Matrix

Decide whether to watch, harvest, negate, retest, ignore, or review a search term or product target.

Search term decision

Classify the term before harvesting or negating.

Use this for one search term, keyword, ASIN, or product target at a time. The output is a decision lane, not an automatic negative or scaling instruction.

Conversion evidence

Has the term or target produced orders or useful conversion evidence?

Relevance fit

Does the term or target match buyer intent, product angle, and listing promise?

Economics

How does the term or target look against break-even math or tolerance?

Data density

Is there enough click/order data to make a confident decision?

Intent type

Is the traffic useful, broad but plausible, or clearly wrong for the product?

Action risk

Would harvesting, negating, or changing structure risk losing useful learning?

Decision note

Complete the evidence areas to generate a search-term decision note.

Search Term Harvesting / Negative Decision Matrix

Interactive decision matrix for deciding whether to watch, harvest, negate, retest, ignore, or review a search term or product target.

This tool must not automate negatives from thin data or unclear relevance.

What it helps with

Use this resource when you need a faster way to turn the book's guidance into a concrete decision, check, or operating step.

How to use the output

Use the output to frame the decision in front of you, then return to the surrounding chapter logic before acting on bids, structure, budgets, or cleanup.

Keep in mind

Must not automate negatives from thin data or unclear relevance.