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Merch, by the numbers.
Plain-English guides for Amazon Merch on Demand sellers: ads, trademarks, design and selling.
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New guides every other day, written for sellers at every stage.
Auto vs Manual Campaigns for Merch: Which to Use and When
Auto vs manual targeting for Merch ads explained: keyword match types, product targeting, and a simple way to use both together.
Negative Keywords for Merch Ads: Stop Paying for Useless Clicks
What negative keywords are, negative exact vs negative phrase, how to find wasteful search terms, and common Merch examples to block.
Amazon Ads for Merch on Demand: A Beginner's Guide
How Merch sellers get access to Amazon Ads, structure Sponsored Products campaigns, launch a first ad and read the first few weeks.
Break-Even ACoS: The One Number Every Merch Ad Needs
Learn what ACoS means, how to work out break-even ACoS for each Merch product, and why a shirt and a hoodie never share the same number.
See which products earn their ads.
MerchPPC puts your royalties and your ad spend side by side, in your own browser.