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Merch, by the numbers.

Plain-English guides for Amazon Merch on Demand sellers: ads, trademarks, design and selling.

Auto vs Manual Campaigns for Merch: Which to Use and When

Auto vs manual targeting for Merch ads explained: keyword match types, product targeting, and a simple way to use both together.

MerchPPC Team··6 min read

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Design Tools for Merch: What to Use and What the Licenses Allow

MerchPPC Team··8 min read

Merch Tiers Explained: Design Slots, Daily Limits and Tier-Ups

MerchPPC Team··5 min read

Copyright vs Trademark vs Right of Publicity for Merch Sellers

MerchPPC Team··7 min read

Explore topics.

New guides every other day, written for sellers at every stage.

Break-Even ACoS: The One Number Every Merch Ad Needs

Learn what ACoS means, how to work out break-even ACoS for each Merch product, and why a shirt and a hoodie never share the same number.

MerchPPC Team··6 min read

How to Check a Phrase for Trademarks Before You Upload to Merch

A step-by-step USPTO trademark search for Merch sellers: live vs dead marks, the right classes, and the EU, UK and Japan checks.

MerchPPC Team··7 min read

What Is Merch on Demand? A Plain-English Guide to Amazon's Program

How Amazon's print-on-demand program works: applying, uploading artwork, royalties, getting paid and the seven marketplaces.

MerchPPC Team··6 min read

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